Hi, I'm Bruna. I turn data into empathy and ensure every design decision delivers real value to people and business.

What I've been working on

Project
Project
Project
Bruna Assis

Who I am

I'm driven by curiosity — always asking "why" before "how." I started in Web Design and found my way to UX Research, where I discovered my greatest strength: listening to users and turning what I hear into decisions that move products forward.

With 4+ years in a startup environment, I've learned to work with behavioral data, conduct interviews, map pain points, and deliver insights that teams can actually act on. I don't just design screens — I help teams understand who they're building for and why.

Behavioral Analysis Product Design UX Strategy

My trajectory

2018 – 2022
Bachelor's in Digital Design

First contact with UX concepts. I built a foundation in design principles, user-centered thinking, and digital technologies — covering everything from visual communication and storytelling to front-end development.

2023 – 2025
Postgraduate in User Experience

Deep dive into user behavior, consumer psychology, and digital product management. I strengthened my research methods and learned to bridge the gap between what users say, what they do, and what products should be.

2021 – 2026
UX Designer at Qipu Contabilidade

Over 4 years working on two fintech products for individual entrepreneurs. I was responsible for user flows, strategic redesigns, and new feature design for the MEI Grátis and Qipu apps — using behavioral data, Play Store reviews, and cross-team collaboration to guide every decision.

Let's build something worth using.

If you need someone to understand your users before you build for them, let's talk. I'm open to UX Research, UX Design, and Web Design projects.

Send me an email: brunaassis.contato@gmail.com